TikTok
Growing TikTok’s user base in Europe during a pandemic.
Learn on TikTok
In February 2020, I created an EMEA-wide campaign to shift public perception of TikTok as an app for everyone and all interests.
I strategized, executed and launched our learning social series with UGC-style videos launched on our social channels with the goal of teaching a skill in 15 seconds or less on TikTok.
Ed Sheeran x EURO 2020
As part of the sponsorship of the EURO 2020 tournament, TikTok launched a half-time show during the final match featuring a livestream of Ed Sheeran in the app. The event was broadcast worldwide and was the most-viewed livestream on TikTok, with 5.5 million people tuning in.
TikTok x Manchester United
In partnership with Manchester United, I worked on the launch campaign to amplify and drive followers to Man U’s TikTok account. Their social following debuted at 2million followers in the first week of joining as a result of the campaign.
Aston Martin Formula One
I worked with the creative team at Aston Martin Formula One to create a collaborative campaign to cross-promote the brand on TikTok’s social channels. The ad campaign ran on TikTok and Aston Martin social channels to increase Aston Martin F1’s followers and also drive installs for the TikTok app.