Zairah Khurshid is a Canadian content strategist, marketer and freelance journalist. Her dynamic career extends from writing, content strategy and creative projects at TikTok, Meta & Google. Zairah lives, works, and writes in London, UK.
Welcome to my portfolio. I am a journalist turned content strategist, having fallen in love with the conversion side of written and interactive content at The Guardian and Sky News. Though I started out in journalism, I found a new love for working within digital strategy at companies like Nike and TikTok.
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What I’m up to professionally
I work on creative guidance and client experiment projects as part of the Global Creative Works teams at Google. I’ve also led client-focused activations at Meta, and worked as a diversity advocacy lead at TikTok.
I was part of the User Growth team at TikTok, where I launched social media growth campaigns across EMEA, and helped brands, creators and public figures develop their TikTok strategy from launch to growth and build presence on the platform.
I developed content management experience at Nike EMEA, managing large-scale projects within content across Nike’s websites and multimedia platforms in EMEA, related to our product suite, brand and marketing initiatives as well as app and website content.
Other things I’m passionate about
When I’m not digesting content on a blue screen, I’m trying out new Japanese recipes or binging the latest true crime podcast series. I’m an absolute lover of all things digital, so if you’re looking to build out a marketing plan, start a website, need a content strategy for your business, I can help.