Nike
Content design and nike.com webpage creation for EMEA-wide campaigns
Nike.com Gift Card
Creating the Nike.com EMEA experience for shoppers to order gift cards direct from the website ahead of our Peak Holiday sale season.
Having email gift cards available online led to 260% increase in sales YoY.
Nike.com Help Pages
Content migration project. This involved a content audit and analysis of Nike’s top visited pages, content re-write, coding and metadata and taxonomy re-organization. This led to a more optimal experience for the consumer to reduce the amount of post-purchase queries and convert more sales online via pre-purchase queries to our Help centres.
Nike Holiday 2018
Working with cross-functional stakeholders, I published our sales for Black Friday to Holiday 2018 on a daily basis, coding and creating content on our CMS to display as scheduled with relevant information and regional T&Cs per country sites.